IRONMAN
With 100+ race events in 50+ countries every year, IRONMAN has become a globally recognized brand. Since the event’s inception in 1978, the IRONMAN race has become wildly popular amongst marathon runners, cyclists, and other endurance athletes. While they’ve garnered a large and loyal fanbase, attracting new athletes to the sport has been challenging.
To increase reach, IRONMAN wanted to reimagine their digital brand. We crafted an engaging and inspiring visual look that worked flexibly across the brand's digital ecosystem. Our strategy ensured both long time fans and new athletes could interact with the brand in positive and meaningful ways.
