Rebel Space
Based in the heart of El Segundo, California—home to some of the world’s most advanced aerospace and defense technology—Rebel Space is focused on protecting against a rapidly growing reality: threats from space.
Modern life depends on signals—from GPS and Wi-Fi to communications, navigation, and critical infrastructure—making the electromagnetic spectrum an increasingly important and contested domain.
At the center of Rebel’s technology is its proprietary Spectrum Intelligence platform: a multi-domain situational awareness system designed to detect, attribute, and act on electromagnetic threats.
Together with Rebel’s creative and executive leadership, we reimagined a brand originally built scrappily by its founders—elevating and modernizing it while injecting a distinct personality befitting the name Rebel.
The result is a bold, angular visual system built around the crow (a nod to the legacy of military electronic warfare operators), an earthy color palette, and cinematic imagery.
Together, they create an unconventional and highly recognizable identity in a space industry crowded with familiar metaphors, predictable logos, and indistinguishable palettes.
The crow serves as Rebel’s mascot—a symbol of intelligence with roots in the history of electronic warfare.
Angular shards amplify the brand’s confidence and serve as visual representation of chaotic, invisible nature of frequency signals.
Colors draw inspiration from the Rebel Alliance in Star Wars: rugged desert and jungle tones, punctuated by the iconic orange flight-suits.
Together, these elements create a world that feels tactical, dramatic, and unmistakably rebellious.
Together, these elements create a world that feels tactical, dramatic, and unmistakably rebellious.
